Sunday, July 1, 2012

Custom Web Page Design - Relevancy and Importance

If you would like to expand your business by reaching out to your potential clients using a medium that reaches out far and wide, then you would definitely want to consider the benefits of using custom web page design.

The website that you have as a medium for reaching out to your customers can be the deciding factor on whether you are successful in your endeavors or not. The appearance of your custom webpage design will either attract or repel people. A custom made website ensures that you get positive feedback from clients. You get questions about your goods or service and this offers you a great chance to encourage them to make a purchase from you.

Because of the fierce competition rising from the use of the web in enhancing the sales of a business, you have to make sure that you do all that is realistically possible, in reference to your business to ensure that you have an edge over your competition. One of the ways to do this is to have your custom web page design made for you by a professional designer.

It would be unwise to overlook the fact that buyers using the internet for their purchases are faced with a myriad of options to make their choices from. This is especially so, because they do not meet with the providers face to face as in normal buying. If you fail to make a first good impression the chance of getting business are very minimal.

To survive in the website arena you have to go further than having a basic web site. A custom made design is the right way to go. The use of a custom web page design does not only give you a professional image but also helps you build a brand. When you build yourself a brand in the web you find that clients will become familiar with it and therefore make it their first stop when they are looking to purchase something that is within your specialty.

Web Page Design Tips - 3 Ways to Get Color Suggestions For Your Web Pages

When it comes to web page design you'll receive hundreds of different opinions as to what color looks best. What you think will work well together may turn off other people whereas another person's suggestion may not conform to yours. You've probably seen web pages that look really ugly because they have used the wrong combination of colors. For example the background may appear so strong that you can't focus on the content or font or the background coloration is almost the same so you can't read the text.

So how do you choose colors that will appeal to everybody?

3 ways to get color suggestions for your web pages

1. Observe nature

Most people enjoy the range of colors exhibited by their natural surroundings. Incorporate these colors into your web pages so they will appeal to your business. Natural colors such as blue, white, red, yellow, orange, green, etc. or a combination of these work well on web pages. For example you may use a light blue background or gradient blue with black text on a white background. Next time you take a walk in nature take a mental picture of all the color combinations.

2. Surf websites on the net

This is one of the quickest and easiest ways to get color ideas for your own website. Simply surf the net and observe the different color combinations people have used to design their websites. Create a screen shot of the website you prefer and import it into your graphics software. Using the color picker it to find out what the color code is. Use web safe colors so all computer users see the same colors displayed on your computer screen.

3. Use a color picker

If you Google "color picker" you'll get a list of websites which have color picker tools to quickly and easily select different color combinations for your web pages.

Tips for selecting the correct colors

Use contrast

The best contrast is black text on a white background however other color combinations will also work. If you wish to display a product that has bright colors use a light background to make it stand out.

Use at least 3 different color combinations

A web page using 1 or 2 colors may appear very boring. 3 to 5 different color combinations is fine. Using too many colors will cause people to leave because it makes your website look unprofessional. Try to use the same colors throughout your whole website to give it a consistent appearance.

Web Pages Design - The 17 Hot Tips

The importance of web pages design cannot be overstated. Lets look at the most important points you must bear in mind when creating your own website.

  1. One, perhaps two fonts only. Your pages must be easy to read, I use almost nothing but Arial and Tahoma.
  2. Never use fonts that are florid, difficult to read or with lots of serifs. Clarity before cleverness!
  3. Your copy area should be black copy on a white background.
  4. Your main headline (H1 tag) should be, or at the very least contain, your keyword phrase.
  5. Break up your with bullet points or a numbered list.
  6. Embolden your sub headlines. This helps to hold onto the reader attention and again gets over the 'solid mass of type' look.
  7. Your keyword should appear about once in every 100 words. Don't overdo this, it can be unpleasant to read and a real turn off.
  8. Your signature should appear at the foot of every page. Readers want to feel that they are in touch with a real person.
  9. Use photographs and graphics but make sure they are relevant to the subject matter.
  10. Embolden all your links.
  11. Like fonts be careful not to go too crazy when it comes to colours and highlighting. Little often has more impact.
  12. Important items such as opt-in boxes and videos should, if possible, appear above the fold. In other words when someone lands on the page they should be able to see these items without scrolling down. An opt-in box is one of those forms that invites the browser to fill in there name and email address.
  13. You can grab a fee copy of a first class website creating program at Kompozer.
  14. Use underlining and italics but as with everything don't overdo it.
  15. Use testimonials to promote your product or service but be very aware of the latest FTC rules concerning endorsements and testimonials. Even if you do not operate within the USA, if your website is available in America, then the rules apply to you!
  16. Run your page through spell check and make sure that all your links are working - obvious - you would be amazed.
  17. Make your paragraphs no more than two sentences long.
As well as a free website creator avoid spending your hard earned money unnecessarily by getting hold of a free 'how to' guide to help you with your web pages design and indeed the whole process of putting up a website.

Top 3 Web Page Design Tips

Are you thinking of building your first website? Here are the three most important things that you should remember:

First, keep your web page design simple. Save the complicated graphics, animation and effects for later, when you are ready to go full-blast with an online strategy. But if you are still beginning to build your website from scratch, it will work best to have only the mandatory elements in terms of design and functionality. Remember to include your logo, as well as basic navigation links that will tell the user important things about your company, what you do, and how to contact you. When it comes to the aesthetics, crisp and clean always work better than loud and cluttered. Never cramp your web page with too many images either.

Second, your web page design should allow for easy reading. Don't turn off potential customers by making it difficult for them to find information that they need. In terms of the text layout, for example, keep the text area to a comfortable width, and don't let text run from one end of the screen to the other. You also need to manage the length of your text, especially because text length is measured by pixels and not characters. The ideal text length for a web page should be 60 to 70 characters or 500 pixels.

Finally, design your web page in such a way that it becomes an effective source of information for your target market. When planning the design, consider the types of information that users will be looking for, prioritize them, and put the more important ones above the fold. These should be available to users without them having to go through a series of clicks.

A Turn Key Web Page Design Program - How To Select One For Under $70

Choosing a web page design program is an important business decision, unless you have thousands of dollars available to outsource it.. It needs to create an attractive web site, without sucking up too much of your time or emptying your wallet.

Getting the full Adobe Creative Suite costs $1300 and practically requires a college course to learn to use it! While it's the industrys leading software and a powerful set of tools, it's overkill for most small businesses. It's like hunting a mouse with an elephant gun.

When looking at the alternative, there are three solid criteria to work from: Intuitiveness, integration with e-commerce applications and integration with graphical apps. With this latter consideration, it' important to stay focused on the actual graphical manipulations you'll use as a businessperson, rather than as an art student trying to get a job at an ad agency!

Design Dashboard is one particularly good example of an intuitive program (it walks you through, step by step by step through all the major design decisions) with good e-commerce integration (several scripts are already packaged with the software, including advice on how to set them up and how to get the most out of them) and it integrates with one of the best graphics programs on the market for making changes to your web site's header graphics, making buttons or adding special effects to the photographs of people giving you testimonials on your products.

And, best of all, this easy to use web page design program was created by someone who actually uses the web to do their business. It's designed with the small businessperson in mind and is priced very economically - without question one of the best values available.

Small Business Home Web Page Design and Content Tips

There is no magic formula for what amount and what type of content to place on your home page. Generally, minimize clutter - yet you want to communicate the benefits of your product(s) and/or service(s) quickly.

I've changed and tweaked the home pages for my small business websites many times (and continue testing).

The following are some guidelines I've found worked well for conversion - DEPENDING on the scope of your business.

What do I mean by scope of your business?

Your home page content will vary depending on how many products and/or services you offer. If you offer one service, then you can easily set out the key benefits of your service on the home page. If you offer many services and/or products, then your home page should communicate your business' attributes with clear links to your various products and services pages.

Example 1:

Law firm with 6 practice areas (i.e. personal injury, family law, wills and estates, business, real estate, and corporate/commercial litigation).

Large law firms are a good example for a business that offers a diverse set of services. A firm with 6 diverse practice areas is serving a very diverse clientele. The personal injury client is much different than the corporate client. It's not possible for a law firm to set out the benefits of each type of service on its home page without the home page being cluttered with too much information.

What should the firm do? They have 3 options:

  1. Create separate websites for each practice area (this is what I do for my small business where I offer 3 distinct services); or
  2. Set out clear navigation options for visitors to click into the legal service they are looking for, or
  3. Do both 1 and 2 (I don't do both - I explain why below).

Option 1:

This is not for every business, but is a viable option. The key is determining whether you serve distinct customers. If you do, then you might consider separate websites for each service (or batch of services).

Option 2:

The firm's home page should focus on the merits of the firm with accolades, media recognition, testimonials, number of years in business, and of course brief descriptions of the all the legal services offered with links to the individual legal services pages.

Then each individual legal service page must clearly explain how the firm serves the client. You want your business to always clearly explain how your services/products help your customer. Don't assume they'll figure it out. For instance, I offer a free consultation for one of my services.

I have a full page explaining this with a link in my main menu. Yet, many customers who call me ask if they have to pay for a consultation. Repeat your benefits throughout your site.

Another useful technique, especially if you offer services, is explaining the entire service process the customer can expect. This is a good way to communicate all the work you do and all the benefits your customer will enjoy.

Option 3:

You can create separate sites as well as one flagship site for all your products and services. I don't do this because I don't want to confuse my customers.

I offer 3 distinct services. I want my prospective customers to land on the sites that are designed specifically for them. I actually tested this. My second website set out all my services and the conversion was much lower than now. I also find when my sites are dedicated to each service, it's easier to rank well for those sites in the search engines (due to domain name selection and focused content).

However, if you offer related services or products (or your company name is extremely well-branded), then a central flagship site may be the best approach.

How to decide: Test all options just as I did. Actually, I didn't set out to test - I just built a flagship site, was disappointed with conversion, so decided dedicated websites by service area would be best. I was right.

Other small business home web page design and content ideas

1. Testimonials from past satisfied customers

Of course have a full testimonial page, but also place snippets of the testimonials throughout your home page (I place them in the sidebar which appears on every page of my websites).

2. Contact form

When I added a contact form to my home page (at the top in the sidebar), my number of contact inquiries at least tripled.

3. Your photo if applicable

Another feature that I believe improved my conversion was adding a small photograph of me on every page in the site, including the home page with a welcome message.

4. Easy-to-follow navigation

Make it very easy for your visitors to navigate your website. Check out other websites as a user and see what you find is a good navigation set up and what doesn't work. I place links to my most important pages in the top horizontal navigation menu. I often provide more than one link to key pages.

5. Images

Images work - especially for home pages. This is why I like the slider / slideshow style home page. It's visually pleasing. I like a mix of images and text. Too many images dilutes the effectiveness. I buy images at iStockPhoto. You can get great photos for $1 to $10.

6. Video

I haven't gone big time into video, so I resorted to buying a professionally created set of videos that offer great information for my website visitors. I went against the tide and placed my videos toward the bottom of my home page. I know many high-converting websites place videos front-and-center at the top of the home page. Again, try both layouts and test.

Don't put up lousy videos. If your videos look and sound bad, it could actually hurt your conversion. Either learn to create great videos or hire someone to do it.

7. Media coverage and accolades

If your business has had the good fortune of being featured in the media, be sure to feature that coverage on your home page. You could place the logos of the media outlets that featured you. Or simply set it out in regular text.

I'm talking about all media - newspapers, radio, TV, other websites. My partner was recently interviewed by a prominent radio station. I asked and received the audio of that interview. I got it transcribed and then uploaded the audio interview to my site with the transcription underneath. I place an image of my partner on the page to place a face to the voice.

The same goes for accolades and/or awards your company receives. Be sure to display it prominently.

8. Speaking engagements / presentations

If you've presented at industry seminars, be sure to feature this on your home page (and elsewhere in your sites). If you can, publish on your websites the information your presented.

9. Published Works

If you've been published anywhere, include that information on your websites.

How to beef up your authority?

In addition to the above-listed techniques, a super easy way to beef up your and/or your business' credibility is to set up and teach a free seminar for your customers.

Try to arrange it at a local university or college. Once you teach the course, whether a one-night seminar or multi-day event, you can feature yourself as teacher of that course/seminar. Also, if you booked your seminar/course at a local school, then you can say you taught XYZ course at ABC school.

Other methods include getting published, doing interviews, and presenting at seminars.

A Few Do's and Don'ts of Web Page Design

If you get your web page design wrong, say goodbye to any chances of your website becoming a success. So, it's doubly important that you get it right and not make elementary mistakes when it comes to page design.

So here are a few 'do's and don'ts' that you will need to keep in mind.

Don't: Use a background that makes the text hard to read

It's logical and not hard to get right. If you use the kind of background that make it difficult to read the content, your website will not be able to attract visitors. If visitors can't read what your website wants to say, your website is as good as not being there. So, use the kind of background that enhances the text and not clouds it.

Do: Use text that is readable

If your text is readable, it means your text will be read. What this means is that the visitor shouldn't have to make any sort of effort in reading text. Its size must be appropriate and care should also be taken that the background does not confuse, but enlighten.

Don't: Use meaningless graphics

Stay away from graphics that don't make any sense at all. The graphics should be in conformity with the purpose of the website. If you use irrelevant graphics, you will just confuse the visitor. More importantly, it will have an effect on your website's credibility. Such graphics don't make an impression, but have an opposite effect.

Do: Use Graphics that Enhance website Message

You have designed a website for a particular purpose. So, you will need to ensure that the various graphic elements that you use for the web page design have something to say about the website and its purpose. Use images intelligently to ensure that the message of your website is enhanced. This creates a lasting impression in the minds of the website visitors.

Don't: Use Unclear Navigation

When it comes to website navigation, you must stay away from navigation that is complex and difficult to understand. The use of unnecessary scroll bars and pages that cannot be identified just complicates things for the users.

Do: Use Simple and Clear Navigation

Your navigation buttons must be such that they are easy to use and tell the visitor where to go and which page to click on. More importantly, you should be able to maintain a certain consistency when it comes to the navigation of your website. Keep your website navigation as simple as you can.

These are just a few of the web page design do's and don'ts that one needs to keep in mind for ensuring that the website design is effective and can successfully attract website visitors.

Good Web Page Design - How to Set Up A Profitable Website

Of course, if you want to boost your profits online, or you want to make good money on the internet, you have to have a good web page design. This will attract online viewers to check out your business and of course, for those who wish to find money online, you have to start with a good website design as well.

Remember that there are tons of websites already existing online and if you want to outsmart competitors and succeed with any business or moneymaking venture on the internet, you have to also have a good web page design. Here are a number of things that can help you set up a profitable website.

Remember that when designing a good website, you have to focus on attracting online reader's attention as well as the search engines. You have to make sure that your design looks professional and easy for your readers at the same time being customized so that the search engines can see your site and make it easily visible to the people online.

Start with the physical aspects of your site. Choose colors that are user friendly and web friendly. Avoid glaring colors and also avoid glittery websites that can only be distracting. Avoid having light font colors on light background and dark fonts on dark backgrounds. Make sure as well that you choose color combinations that are not blinding for the readers.

One element of a good web page design is the organization of your website. Of course, people will be searching for information online and if they can't find it on the landing page of your website, it can actually drive them away. An easy to navigate website is what people wants online, so make sure you give it to them.

There are also other important don'ts in putting up a profitable website. One is to avoid distracting website features such as having an image background, an audio that automatically plays on your website as well as too large banners and animated texts. Also avoid using too many font styles as well.

Also make sure that all links in your website are running. Empty web pages and loading errors are surely among those that can drive your readers away from your site.

Although not really part of the design, you have to make sure that your website also has good content and is informative. Keep in mind that people online need information and if you can provide that, your website will truly be appealing to your target audience. However, as people would like to skim online, make sure to make your texts brief and concise. Long entries of texts will only bore your readers.

Make sure as well that you use keywords in your content. Keywords are very crucial and important part of any online marketing efforts as this will drive online audience to your site and help search engines find your site as well.

Cool Web Page Design: Good Idea Or Bad?

Some people think that having a cool web page design means that more people will want to visit their website. If you are in the advertising or graphic design industry, there's a chance that this is true. But what about the rest of us? Is having a cool web page design something you should even consider?

What is your target audience?

If you are aiming at young people then there's a chance that a cool design for your website will be something they appreciate. But you will need to be spot on with the design - the younger age group can be very fastidious and unforgiving. Especially if your idea of cool is closer to their idea of their dad dancing at a disco. You get the idea.

Is your website design search engine friendly?

A lot of the cooler design ideas are at best difficult for the search engine spiders to crawl and index. Most spiders prefer plain text - do an image search for almost anything and you'll see how often Google etc get the wrong idea of what an image is about. They fail in a similar way with Javascript - which is often used for trendy site menus - and Flash. The search engines thrive on text and - within reason - the more of that the better. Keep this in mind when your website designer is trying to convince you about how cool and trendy the new site design will be.

How accessible is your site design?

Remember that nowadays web sites are viewed on all sorts of different devices from regular browsers on your computer through to mobile phones. As well as this, people with disabilities may also be using your site so you should make it as accessible as possible for people who are eyesight or hearing impaired.

Simple things such as navigation menus should be accessible to everyone whether they're using a mouse, a touch pad or a phone keypad. Doing this will also make your site more available to the search engines so not only are you helping your human users, you're increasing the likelihood of getting found in the search results.

Test it with honest people!

You want honest feedback on your website design. Most web users won't tell you that the red text on a bright green background isn't acceptable - they'll just click back. Test your site out with people who are known for giving you their candid thoughts even if initially that isn't what you want to hear.

The Best Affordable Web Page Design

The use of a customized web site projects a professional image as well as provides easily accessible information for the discerning customer at any time of the day.

You can choose whether to have your web site designed by a web design company, such as IT-Inventors or through the use of a freelancer, the likes you can find on outsourcing sites such as Odesk.com or Elance.com. Both are excellent options and can produce the results you are looking for but you need to understand the process.

IT-Inventors is a very affordable web page design company offering a variety of packages based upon your goals and necessities of the business. Providing you with comprehensive, quick, and detailed web page design, you can have your site up and running in as little as 48 hours. This being the case with larger companies, there are often more people available to you, providing you with support when you need it making it a convenient choice for as a designer.

Many hourly flat rates companies range in price from $65 - $90 per hour, often with requiring several hours to complete everything necessary in order to have a fully functional site. This can amount to anywhere from $500 up to $1500, depending on the requirements and complexity of your site design.

Freelancers are a great alternative - there is little to no overhead so they can keep their costs significantly lower, you may be extremely lucky and find an amazing designer, and because you aren't simply a "number", you often will be well taken care of. Look for freelancers on major search engines and be sure to check out their testimonials as well as other sites that they have created. If possible, try emailing their clients to get a feel for how they work and how issues were dealt with if they arose. Remember, getting affordable web page design doesn't mean it has to look less expensive. Do your research to find the best choice for you.

Good Web Page Design and Web Page Development Software Are Major Obstacles For the Novice Marketer

Bewildered is probably the most descriptive term which would describe my state of mind after first breaking into the internet marketing game. I was lost beyond belief. I didn't know anything about marketing and I was a near computer illiterate.

But the one thing that drove me nuts was the realization that I had to eventually put up a website. Overwhelming dread and anxiety haunted me for months as I pursued this holy grail of online marketing. I was haunted by the prospect of failure. I am sure I am not the only one to realize that good web page design and using web page development software can be a huge hurdle for any novice.

I tried to teach myself HTML programming with mixed results. I talked to web designers and fainted at their prices. I fell for club site come-ons promising me my own websites. I downloaded free templates and stared at them for months. I crashed and burned using wizzywig software. I was obsessed.

Then I tried an end run by checking out Squidoo and HubPages. But they left me with the nagging feeling that I was selling my business short and settling for something less.

But what kept me going was when I went online, I found thousands of websites everywhere! I kept telling myself there had to be an answer. After months of research and checking out highly ranked sites I have come to the following conclusions:

  • HTML programming while easy becomes difficult when combining it with such things as CSS Style Sheets and Java Script.
  • You have to write informative articles to attract customers to your site who are in search of information. Therefore, you have to acquire the ability to write.
  • You also have to learn how to construct good "sales copy" for your optin pages, confirmation pages, sales pages and email newsletters.
  • You have to be able to create good headers and headlines.
  • You have to know something about graphics.
  • You have to create internal and external links on your site.
  • You have to SEO Optimize your web page both on site and off site to keep Google and other search engines happy.
  • You also have to understand odd entities such as perma links, widgets and plugins.
  • You need to understand meta-tags and how and where to insert them in your HTML programming.
  • You need to know how to create and acquire your own domain name.
  • You need to know how to use a hosting company, cPanel and FTP to construct and maintain your website.
  • And much, much more.

I am not telling you all this to discourage you. But I would be lying to you by making you think this whole process is easy because it isn't. The best way to get through this is to take little steps and enjoy each little success along the way. Inevitably, you will be successful just as I was, because I now have my own website. And eventually, it all came together in a hurry. After much worry and searching I finally stumbled onto the right path and you will too.

It should be pointed out that my requirements for a website may not be your requirements. Because I already had my own successful business on the street, I could afford to take my time and create a website which I believed would give me more money over the long haul. Someone else might not have this luxury and might require quick short term money. These and other considerations will dictate the type of websites one might create. The point being here is, a website should reflect the owner's needs and desires and one size definitely does not fit all.

My success in surmounting this obstacle of website construction revolved around understanding the above and continuing my search until somebody came along that allowed me to accomplish my goals within their vision of what constitutes a good website. I was probably more intuitive about all this than coldly analytical. If I was doing something that didn't feel right I stopped and looked elsewhere.

I am sure there will be those of you who are going to be disappointed by not being provided a magic bullet from this article. For those of you who are looking for such a magic bullet, I say good luck. What I am attempting to do here is instill a sort of mindset which if adopted will lead inevitably to your success.

But you will have to be highly motivated and be absolutely convinced that you will prevail. If you do this I can assure you that good web page design and using web page development software are not beyond your reach. Good hunting you are very close to the solution to your problems!

Search Results

Websites, for dentists and other oral care professionals, have become an important part of any dental business and a necessary tool on the road to success. The difficult part is deciding on a dental web page design that will be profitable. After all, dental professionals specialize in a patient's health rather than in online marketing and the intricacies of online practices. However, they still need some kind of an idea of what they would like to include in their website. If you are a dentist or oral care professional, here are seven elements you may want to consider in your website design.

Online Patient Communication

One of the most important elements of dental web page design is a way for visitors to contact the dentist's office. Because of the large number of people that can be contacting the practice at any one time, this system needs to be as efficient as possible. One of the best ways to do this is with a special contact form that prompts the customer to provide you with all of the information needed to give them the best service possible.

Online Appointment Booking

In today's market, customers want to get results instantly or they will simply move on to the competition. Giving online visitors the option of booking online is an excellent way to combat this problem. These systems can even be designed to notify you instantly while being accessible anywhere in the world to give you security and convenience.

Sharing Good News

Once customers begin to access your services, it is a good idea to maintain that contact with your clients to keep them coming back. Why not incorporate this idea directly into your dental web page design? Offer customers the chance to sign up for newsletters that include advertising, the announcement of new services, discounts, and other promotions.

Be A Show Off

One of the best ways websites for dentists attract new clients is to show pictures of some of the work the professional has done previously. Showing the results of implants, veneers, teeth whitening and other services shows the client your level of expertise. As an added benefit, those in dire need of oral care will not be as embarrassed or reserved about coming in to see you if they know you have seen worse.

Easy To Use Personal Content Management

Websites for dentists can be created specifically with the professional in mind. This allows the staff at the practice to update and change information when they want to rather than having to pay their marketing company to do it. This keeps customers checking in on a regular basis to see what's new and lets the oral care expert tailor the page to his or her specific needs.

Suitable Dental Web Page Design

The graphics and text should reflect your practice adequately while still standing out from the rest. Websites for dentists need to promote a call to action from new clients without appearing pushy. While an expert designer best handles this, you should have an idea of what you would like it to say about your practice.

Give A Tour

Websites for dentists are a great way to give clients an idea of what to expect and what your practice is all about. Use a slide show or small video to show them around. Some things you may want to point out in particular include the level of customer service and the innovative technology your practice uses to provide the best treatments possible.

Dental web page design gives oral care professionals an unlimited number of possibilities to attract and maintain their clientele. Websites for dentists should stand out and entice clients by demonstrating why their practice is superior to any other.

Is Your Web Page Design Hurting Your Business?

If you're like me, your website is your income producer; your direct link to your customers. Your website needs to be designed to lead your prospects to your preferred call to action. By offering a professional looking website layout, with an easy means of navigation, you're more apt to get your website visitors to take action. Of course, you'll also need to provide the fundamental information about your product or service that they're looking for.

So, now the big question is; is your web page design hurting your business? In other words; does your website look like your 12-year-old nephew created it for you?

Your website should offer specific parts or web pages, each one having its own distinctive purpose in your sales process. Here are some points to consider:

1) Your headline should get your prospective customer interested in your business offering.

2) Your sub headline needs to keep them interested.

3) A photograph of your product or related to your service can help your prospective customer picture your product or service,

4) and bullet points quickly provide them with reasons why they must have your product or service.

5) Your guarantee should create the proper comfort level...and

6) an easy means to contact you, could be just the call to action that 'seals the deal' for you.

In order to gain prospective customers, your website needs to offer several predetermined steps in your sales process. If there is a lack in any of these steps, you stand a greater chance of losing prospective customers to your competition.

Did you know that most visitors to your website will not read the whole web page? Most will quickly scan through the information provided, picking up mainly on the emphasized parts. When you think about it; isn't that what we all do? If you emphasize the wrong places in your web pages, your visitors will miss the areas you truly need them to see.

Your website should increase your conversion rates. So, if your web page design is hurting your business, perhaps it's time to seek out a professional web page designer. A trained web page designer knows how to utilize the right elements in the right places in order to get your website the results you're looking for. Then your prospective customers will be drawn to the specific points within your website that they should see, in order to lead them to your preferred call to action.

Online, your business only looks as good as your website shows it to be. So, if you let someone create your website for you that do not know how, you can bank on it producing badly. My advice to any business is, to make sure you hire a designer that knows how to create an effective website. Also be sure to have your website optimized, otherwise you'll be wondering why your website doesn't show up in search results like you thought it would.

Web Page Design - WordPress

There are very many websites hosted today, which are both appealing and unappealing. Appealing means that customers have a very high probability of clicking on the site to know what is being offered compared to the one which is not appealing. This also produces a significant difference in terms of sales. The appealing website means that it attracts a lot of customers, both existing and the 'visitors.' You will agree that most of the sites offer almost the same products types, only that the website designs matters. People end up moving towards websites that are appealing and attracting believing that the products are of more quality than those which have less appealing website.

Have you ever thought that the first impression of anything and the last impression are the same? What you see in your first impression determines whether you'll be attracted to see it again or you rather not have seen it in the first place. The same works in the online business world.

That said, you must be very keen in ensuring that you get a web page design that will make best featuring website for any customer to be convinced that they can do business with you.

A good web page design is one that helps you in creating a site that has clear and short content, attractive and catchy information. This is the only thing that will distinguish your site from other 'sites'. The web page design should help you in balancing a 70/30 rule of website content. This means that it should be able to guide you on how to put 70% of the website in writing, while the 30% is put in images form. This can also be assisted by the use of WordPress, to ensure that you get best web page design for Internet marketing.

Web page design through WordPress is more likely to give you what you need. Why? Out there, you will find very many companies, which promise to give you a good web page design. This may be true - but to what extent? Only a small percent of them can be able to deliver that. WordPress highlights the need of getting an expert in the web page design area, who will be able to effectively supplement what your website homepage needs for it to get a good customer attraction rate.

Web Page Design - FREE Tools Available

This is an article on Web Page Design for beginners and I will be discussing FREE tools available for Web Page Design.

Graphics Editor - Another tool that you will need is a Graphics Editor (i.e., Photoshop) to create graphic headers, banners, etc. If you don't already have a graphics editor tool, Paint.NET is a FREE graphics editor and can be downloaded at no cost. Paint.NET is an open-source freeware editor with all the essentials, including tools to crop, rotate, and resize images, adjust colors, and create collages. It supports common image formats - JPEG, PNG, GIF, TIFF, and others. Tutorials are available online for Paint.NET; just Google "Paint.net tutorials" and locate several tutorials if you need help. Google "Paint.net" to locate the software and download.

Another FREE open-source graphics tool is GIMP (short for the GNU Image Manipulation Program), a very capable graphics software package that is favorably compared to what Photoshop can do (even most PS tutorials are useful for GIMP users). GIMP will run on many platforms, including but not limited to Microsoft Corporation's Windows platform, Apple's Mac OS X, and Linux. In addition to detailed image retouching and free-form drawing, GIMP can accomplish essential image editing tasks such as resizing, editing, and cropping photos, combining multiple images, and converting between different image formats. GIMP has a main window and several dialogue windows used for tools, color palettes and so forth; as such GIMP uses a single document interface. In a single document interface, the responsibility of managing additional windows is left to the operating system. Tutorials are available online for GIMP; just Google "GIMP tutorials" and locate several tutorials if you need help. You can Google "GIMP" to locate a free download.

HTML Editor - Before you start the web page design, you will need to have a HTML Editor. Although there are several editors for purchase on the market, in keeping with a low budget project, you can download KompoZer, billed as a complete web authoring system. It combines an easy to use editor with a simple file management system. It's intended to allow novices to create their pages quickly and easily, without learning HTML coding. KompoZer is an open-source project, so the software is free for users. KompoZer has a good user interface and HELP options if you need help in a specific area. You can Google "Kompozer" to locate a free download.

In summary, you can use these three FREE tools for your own web page design projects which can save you money while you create and have total control over your own web pages.

Good Web Page Design

Creating a good web page design is an everyday task for a web designer but for the rest of the web community this task is a head-ache and a huge problem, unless of-course you decide to use one of the many templates available on-line which in turn help you design a web page that is not so good and the least creative.

On line there are many tutorials that assist you to design a good web page from scratch but the choice is very hard, as a matter of fact you probably don't even need one of those, instead all you need is a good sense of design and an easy to use HTML editor in the likes of Dream Weaver and someone to guide you through the basics.

Simplicity is the key to a good web design for your web page because a web page that is simple is clean, easy to navigate through, and convenient for the human eye. Also for the background it is best to use a light colour and on it a dark text, preferably black text on a white background.

Usage of images should be minimized to just as many as you really need, as too many images in the wrong places will cause the page to load slowly and make it harder for your visitor to find your content.

Make your paragraphs short and your sentences straight to the point. Remove anything that you already said before, and make sure that what you are writing is your own and is also true.

Windows Or Mac For Web Page Design Software?

Whether you use a Mac or Windows computer, you probably are interested in doing business online. Most people with a company need a professional website. Even the average citizen might need to make a personal web page to share photos with families and friends or publish a blog. Luckily, web page design software makes this easy to do. Here's a few good choices for both Mac and Windows users.

It's no secret that there are fewer programs that are compatible with Mac computers. When it comes to web page design software, there are several great choices to get you started.

For blog publishing, take a look at Infinite Sushi ecto 2.3.4. It is inexpensive, at only around $18, and can do all the work offline. This program works best in conjunction with a standard blogging site, such as Blogger or WordPress. If you want to host your own blog, this system isn't easily compatible with that.

For Mac users that need a bit more of a full featured program, you can write websites in Realmac RapidWeaver 4.1.3. At around $80, it is a bit expensive, but the program gives users a lot for the money, including easy interface and excellent customer service.

Third party programmers also offer an assortment of plug ins for this program. On the downside, it has been said to crash more than average, however.

More Choices for Windows Users

If you use a Windows based computer, there are many more options for you to choose from when it comes to publishing a web page or blog. Windows Live writer is a free choice that can handle blog publishing.

Blogs are great for traffic generation to a business website and they are widely used for all types of promotion or just for informing customers of new developments.

Evrsoft First Page 2006 is another free program that is perfect for people that really want to dig deep and understand HTML.

On the other hand, for those who just want to get the job down, you can purchase a program such as CoffeeCup Visual Site Designer. At around $50, this web page design software lets just about anyone publish a web page, including complete beginners. The best option for you will likely be determined how much previous experience you have and what your budget will allow.

Mac or a Windows PC? No matter what type computer you own, you can now find web page design software available in free or paid versions.

Obviously, more programs are written for Windows systems. However, with the rise in popularity of Mac systems, there are more options than ever. Also, Mac programs are usually very well written.

So, the choice is yours. The main point is to test and get something you're comfortable using and create your new website.

Cheap Web Page Design Software - Design Doesn't Have to Be Costly

The perfect place to be looking for information, items, products, and services would be the web. There are practically a lot of various products that you can find in the web, so much so that putting a product in the web has become a necessity already. If businesses and services would want people to patronize their products, then they should be able to give everybody limitless access to their products through the web.

Most people are very keen in details about their business, company, and service that they have become very particular with advertising specifications. It is due to this line of thinking that these people would rather design their pages themselves than creating customized ones over the web. However, it is an important consideration to be able to find cheap web page design software to minimize initial costs for starting out a business. This is not difficult though, because there is a lot of cheap software that are available in the web.

A cheap web page design software is basically a relatively affordable software used for web page design applications and maintenance. Although most of the software is quiet expensive, there are some that have the basic features for minimal costs and minimal future outlay for upgrades. For businesses that are just starting out, web page design software that contains the basic requirements for creating a web site would be economically sufficient. The most important thing is to enable people to access your products at any time of the day through your website.

Not All Web Page Design Software is Easy to Use

When making a decision on buying web page design software, you know that evaluating different packages can take forever. Some people spend months or even years trying to decide on one package that fits all their needs and their budget, too. Others choose one piece of software and stick with it, simply because that is all they know and they are too frightened to try another. You do need to take your time when choosing software, but by reading reviews and talking to other web page designers, you should be able to make a decision fairly quickly.

Of course not all web page design software works in the same way. Some packages are more appropriate for beginners and have limited functionality. Other pieces of software are so advanced that only a Ph.D. can use them. The trick is to find one piece of software that will be easy to use when it is new, but also advanced enough that you can continue learning and growing with it. You don't want to be limited by your software!

One piece of software that is liked by experts and those new to computers is XSitePro. It has incredible functionality, yet is easy for newbies. It is more than just a web page design tool. It allows you to create and manage large web sites with multiple pages, advertising, content management, and blogs. It is a web page design software that most experts agree is appropriate for users of all levels. When delving into the Internet and building your own website, either for the first time or if it isn't your first site, make sure you have a piece of software that works for you, and not against you!

Successful Dental Web Sites - A Look at Visitor Usability in Dental Web Page Design

The usability of dental web sites can be one of the most complex yet most important aspects of a successful dental web page design. You can offer the best dental services in the world at no cost, but if online visitors can't get your site to work well enough to find what they need, it isn't going to help. Even someone brand new to your site needs to be able to find everything quickly and easily so they don't have to jump through hoops to find the information they need.

Speed

If a dental web page design takes too much time to load, online visitors will click the back button to look for other dental web sites that load faster. For those with dial-up and slow connections, this can cause their browser/computer to crash. Patients who experience this will likely stay away from your site completely.

While the placement of code in the site can improve its load time, the contents included in your online practice will also have an impact on the required load time. Large flash files, detailed images, and audio all increase the time needed for a computer to load your site. This doesn't mean you can't have any of these components, you just need to use them wisely.

Navigation

Dental web sites, particularly those with large amounts of content, need to have easy to use navigation. Buttons in an uncommon place may look nice in your design, but consider the fact that this will cause visitors to have to search for what they need. Being too large or too close together may also cause issues for those attempting to navigate your dental web page design. Finally, consider the color of the buttons or text. It should fit in with the color scheme, but stand out enough so that visitors can find and read them easily. You can wander away from tradition, but keep these things in mind as you work with your designer.

Clarity And Brevity

Online visitors rarely read. Most of them skim over the content, reading the first line and then picking up tidbits that standout from there. Many stop reading before they reach the end of the content. If you have an important link you want visitors to find, try to keep it above the fold or mid-point of the page. You will also find that making the link stand out using color and font will help significantly as well.

The location of content on your page influences the success of dental web sites. After several studies that focused on tracking the eye movement of site visitors, experts found that a majority of clients notice the upper left-hand quadrant most often. The farther away from that point, the less noticeable items became.

Usability is as much about dental web page design as it is about user behavior. Only when dental web sites find the ideal balance between comfortable usability and the need to stand out from competitors will a website become truly successful.

Web Page Design Ideas - How to Use Graphics Creatively

First, a caution: don't overload your website with flashing images, loads of different fonts (or font sizes or font colors) and text swooping in from all sides. Keep your web site design simple, and never lose sight of what you want your visitors to do when they arrive.

With that said, images can quickly spruce up an unappealing website. This is true even if you do nothing more than add an image to your header and one to footer, and another to break up the monotony of your text. But the proper use of graphics can add even more appeal to your pages. Here are some quick web page design ideas focusing on graphics:

1. Swap Images - when your cursor passes over one web object, such as a button, it triggers the swapping of another graphic. For example, if I pass my cursor over a button that says Spain, when the current graphic is Canada, then a Spain graphic would replace the Canada graphic as long as my cursor remains over the Spain button. This is done using a simple JavaScript, and can be quite powerful when used properly.

2. Rollovers - are just another form of a swap image. In this case, a primary image changes to a secondary image when the cursor passes over the image link. Generally, when the cursor moves off the image, it reverts back to the primary image. Using our previous example, if your cursor passes over a blue Spain image button, it changes to a red button with a different Spain image. Again, this is accomplished with a simple JavaScript. Rollovers add a nice touch as long as you don't overdo them or create a page that takes forever to load.

3. Background Images - with a little imagination you can frame your page with images. All you have to do is add columns or rows or a combination of the two to your main table and fill them with appropriate background images. For example, if your web site is about organic gardening, you might add a left-hand column and a bottom row to your table. In the bottom row, you can use a bean plant as the background image, having it begin to grow vertically at the left corner, where the left-hand column's background image is a continuation of the plant growing up the side of the web page.

4. White Space - often referred to as negative space, is simply the open space between the graphic elements and text elements on your website. This includes the space between words and paragraphs, around images, etc. The reason it's important to mention here is simple: white space not only gives your web pages a cleaner look, it makes the experience of reading the content much easier on the eyes. Don't overlook this important element of web page design.

There's no question we'd all like to have a great looking website, and hopefully these web page design ideas have been helpful. However, the most important thing to remember with good web site design is this: less is better. Don't overdo your graphics. Add them to your website layout as complementary elements, not as attention grabbers. A little restraint goes a long way.

Web Page Design Software - Tips On Selecting The Most Effective, And Best Value

Web Page Design Software - How do you uncover the mysteries of HTML, without becoming a computer nerd?!

Hypertext Markup Language (HTML) is the language of the World Wide Web and it's the secret key to making your own web site. While it's possible to do HTML in a text editor like Notepad, doing so is time consuming, tedious and frustrating, as you end up tweaking things left and right trying to make them all fit.

Professional Web Page Design Software tries to put all of the hand coding of HTML behind a slick and shiny interface, with tools for cascading style sheets, conditional formatting, interactive Javascript roll-overs and integration of flash and multimedia. In their efforts to compete with one another, the people who write and sell professional web design software have forgotten that most of the people who do this are small business owners and really don't need 95% of what their expensive software can do.

What you really need in web page design software is something that lets you see what your web page is going to look like as you compose it, has tools for adding scripting and interactivity and allows you to make the important decisions without bogging you down in details or constraining your choices.

Recently there have been some excellent advances to the conundrum of "Enough to get the job done, but doesn't require a degree from MIT to use" in the field of web page design software. One I recommend walks you through a 6 step process to making your web site, with each step taking 20 to 30 minutes. It gives plenty of options and teaches you the why's behind the options it has to make your web site work better as a revenue generating tool.

Sorts of Web Page Design

Getting a great web page design and style is a crucial facet of a website. Some web designs may look basic but typically the simple designs would be the most powerful. Depending on your nature of work, exclusive idea, specialist image and target audience, an excellent internet page design plays a crucial function in having a superb impression of what your company is.

You will find generally 3 diverse varieties of internet page design and style

1. Static Internet site Style - may be the simplest web page layout, which showcases your product or company online. It is normally built with a HTML editor like Dreamweaver and cannot be maintained by a non-technical individual. For this cause they may be falling out of favour and it is normally pretty rare today to get an internet site to be static, specifically for little organization owners. For these individuals keeping their internet site is critical so a dynamic internet site is required.

2. Dynamic Web site Style - will be the kind of web page design that allows the user to sustain the content material about the website. Easy examples are blogs or little business web sites according to WordPress but you can find also a lot more complex examples like on-line databases, membership, private contents, collaborative contents, e-businesses, resume or task solutions, shopping on the internet and considerably much more. Essentially anything that could shop data that is maintained by way of the website itself is dynamic. This really is how most websites these days are developed. Moreover, a Dynamic Web site Style is a lot more helpful in terms of interacting together with your page visitor. It's also mostly personalized to give personalization to the client.

3. Flash Internet site Design and style - previously Flash was used routinely to produce internet sites more interactive and give them a little of a visual edge. Even so on account of concerns with search engines not being able to read the content material of websites and also users who want quick access to information, these internet sites have generally fallen out of favor.

These aren't the only problems nevertheless. Flash web sites are also usually not dynamic which means they need to be maintained by a programmer and Flash programmers are a lot more specialized than basic web programmers.

Finally the genuine deal breaker is flash doesn't display on a whole lot of mobile devices, namely Apple merchandise iPhone and iPad. Given the recognition of these devices, flash is normally not regarded as something really worth like within the typical little business website.

They also often be slower to load and more challenging to track user interaction.

I hope this has given you a little of a rundown from the main kinds of net page layout.

Tips to Ensure Your Web Page Design Doesn't Suck

There is a very thin line of difference between web page design that works and one that sucks. Design is definitely subjective and what is one man's favorite website design can prove to be a scary proposition for somebody else.

So, it's important that designers adopt a balanced approach to designing web pages. Here are a few tips to make sure that the design of your web pages works and works big time.

The perfect background

While white background can be boring, don't underestimate the importance of white. A white background ensures clarity. But, if you don't want to use a simple background, opt for a solid color. In this case the color must be such that it doesn't make it difficult to read the content. After all, visitors coming to your site aren't doing so, just to stare at your background color.

Meaningful Imagery

A web page should display pertinent images, but care should be maintained to ensure that the images don't confuse. Each and every image must mean something. Meaningless images just add to the clutter and lead to a whole lot of confusion in the minds of the visitors. Images are a vital part of any web page layout and if they lead to confusion, chances are that your website won't succeed.

Clear Navigation Button

It's the age of the unusual. Anything that is unusual seems to work. But, when it comes to aspects such as navigation buttons, it's important that you steer clear of the unusual. Your navigation buttons are crucial because a visitor uses them to find their way through the site. Problem arises when designers use fancy navigation buttons, which are difficult to understand. Such buttons have no place in web page design. The buttons should be such that they clearly tell visitors where to go and what to do.

Focus on Call-to-Action

This pointer is important in business website design. If you want to sell products and services, it's important that you put prime importance on call to action design. This is the kind of design that persuades customers to buy your products and services. Visitors must not miss 'call to action' elements. If they do, it will have a marked impact on the sales of your products and services.

These are just four tips that give you fair idea about the various aspects that if kept in mind, will help you design a web page successfully. You ignore these tips at your own risk.

Top Tips on Web Page Designing

Web page designing is an important aspect of internet marketing. A nice and reader friendly web page design helps in attracting people and transforming them into potential customers. It is quite easy for something to go wrong in this aspect but still easier if a few basic things are kept in mind while doing the designing and web copywriting of the website's write up.

When designing the web page make sure to keep the approach and the web copywriting simple and uncluttered. A cluttered and fuss free web page is not only easy on the eye, but easy to navigate as well.

Keep the pages and the write up short and simple. Get your message across to the readers simply and in the first attempt as a majority of users are so impatient that if you cannot catch their attention from the very beginning, the chances are that they will avoid reading up the entire web copywriting midway and look somewhere else.

Usage of tables, charts and lists go a long way in making web pages attractive. They are not only easy to make on your part instead of trying to form long and winding sentences trying to communicate what you want, but they prove to be easy for the surfer or user to read, understand and grasp the important points as well. In fact, the addition of tables improves the overall look of the website as well.

While putting in images, use the ones which are small and to the point. Larger images take a lot of time in uploading and people may get irritated or put off by the constant scrolling of the images that has to be done.

Do not include too many texts and too elaborate a write up. Keep the design simple and precise, it proves to be of a greater appeal.

The web pages should have plenty of contact information so that people reading it may be assured that in case of any emergency their calls will not go unheard. It will also help instilling trust. In fact, if the web site is interactive, it is an added bonus as the reader will think that their complaints and suggestions will be heard and followed by the company and their trust will increase.

Select the keywords with care and include the appropriate amount in the web page. This helps in attracting the attention of search engines and generates a good amount of traffic for the website. However, the amount needs to be calculated and inserted with precision as too little or too much will be harmful.

Something else which needs to be maintained with care is the spelling and grammar of the write up. Incorrect spellings and improper usage of language might put the reader off and even make you seem incompetent.