Some people think that having a cool web page design means that more people will want to visit their website. If you are in the advertising or graphic design industry, there's a chance that this is true. But what about the rest of us? Is having a cool web page design something you should even consider?
What is your target audience?
If you are aiming at young people then there's a chance that a cool design for your website will be something they appreciate. But you will need to be spot on with the design - the younger age group can be very fastidious and unforgiving. Especially if your idea of cool is closer to their idea of their dad dancing at a disco. You get the idea.
Is your website design search engine friendly?
How accessible is your site design?
Remember that nowadays web sites are viewed on all sorts of different devices from regular browsers on your computer through to mobile phones. As well as this, people with disabilities may also be using your site so you should make it as accessible as possible for people who are eyesight or hearing impaired.
Simple things such as navigation menus should be accessible to everyone whether they're using a mouse, a touch pad or a phone keypad. Doing this will also make your site more available to the search engines so not only are you helping your human users, you're increasing the likelihood of getting found in the search results.
Test it with honest people!
You want honest feedback on your website design. Most web users won't tell you that the red text on a bright green background isn't acceptable - they'll just click back. Test your site out with people who are known for giving you their candid thoughts even if initially that isn't what you want to hear.