There is a very thin line of difference between web page design that works and one that sucks. Design is definitely subjective and what is one man's favorite website design can prove to be a scary proposition for somebody else.
So, it's important that designers adopt a balanced approach to designing web pages. Here are a few tips to make sure that the design of your web pages works and works big time.
The perfect background
While white background can be boring, don't underestimate the importance of white. A white background ensures clarity. But, if you don't want to use a simple background, opt for a solid color. In this case the color must be such that it doesn't make it difficult to read the content. After all, visitors coming to your site aren't doing so, just to stare at your background color.
A web page should display pertinent images, but care should be maintained to ensure that the images don't confuse. Each and every image must mean something. Meaningless images just add to the clutter and lead to a whole lot of confusion in the minds of the visitors. Images are a vital part of any web page layout and if they lead to confusion, chances are that your website won't succeed.
Clear Navigation Button
It's the age of the unusual. Anything that is unusual seems to work. But, when it comes to aspects such as navigation buttons, it's important that you steer clear of the unusual. Your navigation buttons are crucial because a visitor uses them to find their way through the site. Problem arises when designers use fancy navigation buttons, which are difficult to understand. Such buttons have no place in web page design. The buttons should be such that they clearly tell visitors where to go and what to do.
Focus on Call-to-Action
This pointer is important in business website design. If you want to sell products and services, it's important that you put prime importance on call to action design. This is the kind of design that persuades customers to buy your products and services. Visitors must not miss 'call to action' elements. If they do, it will have a marked impact on the sales of your products and services.
These are just four tips that give you fair idea about the various aspects that if kept in mind, will help you design a web page successfully. You ignore these tips at your own risk.